Individuality, Inside-Out.

QUOD in Wonderland series of images sets out to unpack all that QUOD embodies. Shot by Varun Sikka, the series brings out a special focus on expressing one’s individuality — something much deeper than flesh and bones, exhibited in all its uninhibited glory. As if the persona has turned inside out and the world around has transformed in line with such a vision. No shame, just glory.

The campaign is art directed and styled by Abhishek Pathak, a friend of QUOD we recently lost. As he rests in peace, we must celebrate his enormous talent and his exemplary vision. With his Instagram handle rightly named @artcantbebothered, Abhishek was not just our friend but a major catalyst in steering the visual direction of the brand. What remains forever is an Abhishek-shaped hole in the sky.